A synopsis of my journey as a recording artist. (2006-2016)
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After gaining experience in running an independent record label, I joined a production company to learn how to scale up the stage production and study the internal workings of the pop music industry. After three albums and touring the country in a supportive effort, I took a brief hiatus to research only this time how to scale down, preserving only the essentials. When I returned, I changed my artist name to SRCFLP and formulated beats & bass music. My sounds have evolved since then to incorporate spatial sound to gain grounds for novel immersive experiences.
Rocksmith Recordings
I co-founded a record label and produced an album for a multi-ethnic Hip Hop group, The Alliance. This was an artistic endeavor to express solidarity and address racial issues, police brutality, and systemic violence that includes unethical big-business practices. Through the experience, I learned about managing, performing, and producing in the music business (2003-2006).
I co-founded a record label and produced an album for a multi-ethnic Hip Hop group, The Alliance. This was an artistic endeavor to express solidarity and address racial issues, police brutality, and systemic violence that includes unethical big-business practices. Through the experience, I learned about managing, performing, and producing in the music business (2003-2006).
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The Alliance promotional video I took part in producing.
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The album cover I designed and produced.
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Scion CD11 Label-less Lifestyle
It was an honor to be featured on this project. Scion Audio/Visual was an in-house record label and "lifestyle marketing" division of the Scion marque produced by Toyota Motor Corporation for the North American market. Scion would distribute these promotional mix CDs at auto shows, concerts, raves, sporting events, and other places. The liner note reads, “We’d like to introduce you to a generation of artists that are making names for themselves without major labels, superstar budgets, or Hollywood flair. Maybe one day they will, but for now, it’s 100% pure, no additives or preservatives, and just as good as everything else on the market. Welcome to the movement of the Labelless Lifestyle…”
It was an honor to be featured on this project. Scion Audio/Visual was an in-house record label and "lifestyle marketing" division of the Scion marque produced by Toyota Motor Corporation for the North American market. Scion would distribute these promotional mix CDs at auto shows, concerts, raves, sporting events, and other places. The liner note reads, “We’d like to introduce you to a generation of artists that are making names for themselves without major labels, superstar budgets, or Hollywood flair. Maybe one day they will, but for now, it’s 100% pure, no additives or preservatives, and just as good as everything else on the market. Welcome to the movement of the Labelless Lifestyle…”
The CD's booklet with liner notes.
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The physical CD and survey.
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